TCS – Tata Consultancy Services

Creating case studies around some of Australia’s biggest companies

With total assets of around US$18 billion, and more than 606,000 employees, TCS – Tata Consultancy Services – is one of the world’s most respected global leaders in IT services, consulting, and business solutions.

Creative agency Cocogun (Coffee Cocoa Gunpowder) asked me to produce an ongoing series of case studies for the TCS website. The point of these case studies is to showcase the successful projects that TCS has completed – telling their brand story through their customers and therefore elevating trust in the company.

These projects are for some of Australia’s biggest companies including, Qantas; Endeavour Energy; Event Hospitality & Entertainment; AGL; South32; MLC…

I structured the interviews around four elements: Identifying the client’s problem; describing TCS’s innovative solution; going into the technological details of the ‘how’; and relaying the outcome. Most of the projects involved taking an existing legacy system and moving it to the Cloud.

For each case study, I interviewed the IT team from TCS. Often this involved referencing platforms and technologies that the average person wouldn’t be familiar with (Snowflake, Jile and Ignio, for example).

Although challenging, I was able to acquaint myself with the technology and create a clear and concise cast study that contained the pertinent information and could speak to C-Suite executives.

TCS were so pleased with my work that they entrusted me to write their world first Digital Sustainability Report; a 42-page document highlighting the results of a major study conducted by TCS in conjunction with the University of Auckland.

This was a major project for me and the team from Cocogun, however we were able to complete it well within the timeline. It saw me conducting multiple interviews with numerous stakeholders, ranging from IT experts and the TCS marketing team, to our own suite of designers. I was also required to create captions, write an emotive mission statement, and interpret complex graphs, footnotes, and survey results, and present them in a readable format. My final task was proofreading the report ready for the printer.

The result was a document that captured the current state of digital sustainability in the Asia Pacific region.